How Gynecologists can Attract More Elderly Patients

Senior Care

There is a shortage of healthcare providers in the United States. As more and more baby boomers turn 65, the healthcare industry has increasing difficulty keeping up with the demand for medical professionals who can provide specialized care for the elderly. Additionally, not only do seniors need specialized care, they are more likely to need a doctor’s services more often.


The High Demand for Gynecologists in the Senior Care Industry


Gynecologists who are looking to grow or expand their practice should consider keeping and attracting more senior female patients. Why? In addition to chronic diseases like heart disease, hypertension, diabetes, and osteoporosis, elderly women are more prone to certain cancers affecting the reproductive system such as ovarian, uterine, and breast cancer than women in other age groups. Furthermore, study findings have shown that gynecological problems such as uterine prolapse and postmenopausal bleeding are more common in geriatric women compared to females 64 and younger.


And because elderly women are at an increased risk for gynecological diseases, they need to visit a gynecologist regularly, not only for consultations, but for annual assessments and follow-up gynecological exams as well, especially for those who have had hormone replacement therapy or have a family history of cancer.  A gynecologist also performs health screenings, vaccinations and provide counseling services to geriatric women.


While most elderly women visit a gynecologist when they experience symptoms of gynecological diseases, gynecologists can also provide care for age-related women’s disease.  Women have a high level of confidence in their gynecologists, making the latter very effective at helping elderly women implement lifestyle changes to prevent chronic diseases and maintain mental wellness. Thus, gynecologists should not limit the care they provide senior women to common gynecological concerns.


How Can Gynecologists Attract More Elderly Women to their Practice?


While it is evident that there is a high demand for gynecologists in the senior care industry, a lot of gynecologists still have a hard time attracting elderly patients to their practice.  The main reason behind this is that they don’t have a sound digital marketing campaign to help them connect with potential patients.


If you are an OB-GYN or a gynecologist looking to connect with more potential patients, you need to learn how to market your practice online effectively.  While word-of-mouth marketing, referrals, and TV, radio, and print advertising are still effective, majority of seniors and their primary caregivers search online when in need gynecological care.  They go to doctor referral websites to look for gynecologists in the community. Thus, you must have a strong online presence so elderly women or their families can easily find you.


There are many benefits to having a strong online presence and reputation. It will be easier for you to reach out to patients who are in need of your services.  You will also be able to retain your existing patients.


How Senior Service Maps Can Help You Build Your Online Presence


Our company, Senior Service Maps, connects doctors like you to seniors. If you subscribe your practice with us, you will be able to enhance your online presence and create awareness for your services. Seniors, their families, assisted living communities, social workers, and other senior care providers can easily find and contact you.


The demand for health care providers like OB-GYNs or gynecologists is growing by the day and we have seen a spike in the number of searches for your subspecialization. And listing your practice with SSMAPS can benefit your practice in a lot of ways. For example, you will be able to create your own profile pages, complete with images and other salient information about your services. Your page will then be included in our database that seniors and senior care providers can access for free.  Potential clients can also take a virtual tour of your clinic, increasing the chance that they will schedule a consultation with you.


And since it’s our mission to help provide seniors access to quality medical care, we are offering a very low monthly subscription fee.  Our competitor’s charge doctors as much as $350 per month but since we know that exorbitant fees are what’s stopping gynecologists from creating their digital presence and launching a successful digital marketing campaign, we have decided to charge a minimum monthly fee of $24.95. Plus, you can even join us free for a month. Yes, we offer premium benefits without hefty monthly subscription fees and hidden charges.


photo credit: QDT


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