1. Quality of resident care
The quality of care in your facility is by far the most important aspect of owning an assisted living facility in Maryland. Remember you are in the business to care for seniors first, not just to make money, I always meet people who ask me about opening an assisted living facility and the only questions they ask are financially driven. I walk away from the conversation thinking the person is trying to get into this business for all the wrong reasons.
With almost 1600 assisted living facilities in Maryland it is important that your quality of care is above standard; where you won’t go above and beyond another provider will be happy to. It is important that your staff is always upbeat, pleasant, and they enjoy what they do. You may be the most pleasant person in the world to be around but if your staff isn’t your company will suffer.
2. Being in Compliance with OHCQ and COMAR regulations.
Owning an assisted living facility in Maryland means you have to be licensed by the state of Maryland OHCQ. Facility have to be inspected at least biannually to maintain their license. I have notices several common mistakes providers get cited for during inspections.
a. Care notes Taking care notes daily is one of the most cited deficiencies I see among ALF owners in Maryland. To often we get to busy and forget to do care notes on residents daily.
b. 45 day assessments It is important that your Delegating Nurse completes the 45 day assessments on time according to the comar regulations. I often Hear ALF owners say they got cited because the 45 day assessments were done late or not at all.
c. Pre-admission requirements Often I hear providers get cited for admitting a resident without following the proper procedures. It is important to follow the comar regulations. Have your DN assess the resident, obtaining a Healthcare practitioner form, and signing a contract are a few of the pre-admission requirements that are often overlooked.
I have learned if you stay in compliance with the comar regulations you can’t go wrong, and it protects you from any liability suits.
3. Marketing your assisted living facility in Maryland
Marketing your facility is important; No matter how great it is if people don’t know your ALF exist you will not get residents. Here are a few marketing tips for your ALF in Maryland.
a. Invest in signage A few well-placed neighborhood signs can work wonders with generating tours for your ALF.
b. Call local Adult Daycares Adult Daycares are filled with seniors that stay with their children. The children often double as care providers. It is important to communicate with these adult daycares and leave them with marketing information. They could potentially send referral to your facility when the kids are unable to provide the necessary care that the senior needs.
c. List your company on ssMaps.com Senior Service Maps(ssMaps.com) was created as an affordable means for ALF owners to receive referrals. Referral agencies charge up to one month rent for a referral without the guarantee that the resident will even stay in your facility.
Ssmaps.com does not charge referral fees and is a great way for your ALF to build a strong online presence.
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