What is SEO and why is it important for your senior care business?

Senior Care

According to Moz Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand what SEO really means, let’s break that sentence down and look at the parts:

  • Quality of traffic.

You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Home Improvement when really you’re a Home Care Agency, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Quantity of traffic.

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. And the more traffic your website receives the more potential business.

  • Organic results.

Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.


How does ssMaps.com use SEO to drive clients to your senior care business?

Senior Service Maps was created by a senior care provider, in conjunction with senior care social workers, to provide a free streamlined search for families and other social workers in their quest for care/services for Seniors in need. We at senior service maps pride ourselves on removing the middle man; no more referral agencies pointing you in the direction of the highest bidder! Here, potential clients or social workers can view provider’s pages, take virtual tours, schedule appointments, and get pricing information, all directly from the provider.

As a senior care provider you can subscribe and create a page on ssMaps.com; There you can create a detailed listing of  your senior care business (click here to see example of a company listing).

ssMaps.com has a team of SEO professionals that work to drive thousands of searches to our site each week, and because our site is specifically a senior care resource you know you are getting the right traffic. You can easily edit the content of the web page, upload pictures and add any important pricing information.

ssMaps.com was created to give senior care providers a online presence and a way to get clients without costly referral fees.




 Pic Credit: SEO

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