What is SEO and why is it important for your senior care business?

According to Moz Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand what SEO really means, let’s break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors […]

Every year millions of senior citizen are negatively impacted by financial scams aimed at the elderly. Knowing that these scammers are out there is half the battle. Knowing how to protect yourself and loved ones is crucial. The following are tips to keep everyone safe. Be Aware that Scammers Could Be Your Loved Ones Surprisingly, […]

Senior living communities organize their day focused on the welfare of elderly residents. Daily activities are meant to improve the quality of life of seniors: providing regular meals and attending to activities of daily living (ADL) in a supportive, safe environment. As you prioritize your senior care activities, focus on those that truly matter to […]

High blood pressure or Hypertension is an avoidable health condition that is prevalent among the elderly. A common misconception is that hypertension is a natural part of aging. This is not true. Hypertension is linked to lifestyle factors that include a poor diet and overuse of prescription drugs, like pain medications. As adults live longer, […]

Scammers are everywhere and they prey on targets of opportunity. Unfortunately, the unsuspecting and often naive senior citizen is the one most often targeted and vulnerable. Due to their cognitive problems and impaired judgment, isolation and sometimes loneliness, seniors are often dangerously trusting. The good news is that seniors who are aware of the latest […]

Regular exercise benefits us immensely.  Having regular physical activity boost immune function, improves circulation, prevents chronic illnesses, improves mood, and minimizes our risk for injury. But is it safe for the elderly to have a fitness regimen? The answer is a resounding yes. They should have moderate physical activity to remain healthy and reduce health […]

It is a fact that the global senior care industry has consistently shown exponential growth these past few years. And with an ever-increasing elderly population worldwide, there is a huge demand for senior care services designed to improve the lives of senior citizens. Taking advantage of a rapidly expanding market, many entrepreneurs, allied medical professionals, […]

Approximately 25% of all seniors aged 65 and older suffer from some form of depression, with more than half of the elderly dealing with emotional distress. For those of us with loved ones over 65, these kinds of statistics can be shocking, and beg the question, why is there so much depression?  Unfortunately, depression is […]

There is a shortage of healthcare providers in the United States. As more and more baby boomers turn 65, the healthcare industry has increasing difficulty keeping up with the demand for medical professionals who can provide specialized care for the elderly. Additionally, not only do seniors need specialized care, they are more likely to need […]

Whilst you are busy with work, family and friends, one of your parents is hospitalized and an emergency situation arises. Out of nowhere, the news throws you out of your schedule and everything appears to be falling apart. Most of us do not know if our parents have health insurance and what diseases it covers. […]

Looking for a Doctor for Your Aging Parent or Loved One? Here’s How to Choose the Best Senior-friendly Physician Those who are the primary caregivers of an aging parent know this: Finding a good doctor is never easy.  Yet, it is important to find the right senior-friendly physician who can provide timely, quality medical care […]

Businesses need to use digital marketing strategies in order to grow and expand. Professionals, too, utilize digital marketing tools to attract more clients and expand their practice. Thanks to the latest advancements in information technology, the way people access information has evolved tremendously. In the past, news and information were disseminated through traditional media such […]

You may have heard the term, “use it or lose it.” Well that holds especially true for the brain. When the brain is not in active use, it begins to shrink. Unlike most organs like kidneys or even the heart, the brain is one organ that cannot be replaced.   There is a misconception that […]

The eldercare industry is a multi-billion dollar market.  As an ever-increasing number of baby boomers hit retirement age yearly, the expansive senior care industry will continue to grow exponentially.  However, competition is tough and if you are a senior care provider, there are challenges you need to face in order to survive and one of […]

Seniors are at risk for loneliness and social isolation.  If you have aging family members, know that it cannot be taken lightly.  Your aging loved ones may not communicate that they are lonely, but they may be going through the emotional and physical effects of social isolation. Certain conditions put people at risk for social […]

As our loved ones age, we want them to maintain their independence as long as possible. Most seniors have lived in their homes for many years and the home may no longer be ideal for aging in place. In order to assure aging loved ones can live in their homes as long as possible, it […]